SGU University

Department of Mass Communication

The department of Mass Communication and Journalism offers undergraduate and post graduate degrees

Bachelor in Mass Communication

It is three years graduation level program covers all major fields of Mass Media which are required for aspiring media professionals. Students will be trained with anchoring and reporting skills, Radio Production & Jockeying, Video Editing, Camera & Lighting, News & Script Writing and TV Production & Direction. It will also include Media Management, Media Issues & Ethics, Public relation & Advertising, Print Journalism, Professional Communication, Language Skills, Currents Affairs and Economics

Courses Offered

Courses	Duration of Course	Eligibility
UG - Bachelor of Arts in Mass Communication (BA - Mass Communication)	3 Years	12th or Equivalent examination passed

Job Prospective

The Courses offered at SGULA have a strong professional bias and open up a host of employment/placement avenues for successful students. The Department actively facilitates placement of students completing the Post Graduate programmes

Vision

To be a leader in producing highly skilled, ethical, and socially responsible media professionals who excel in journalism and mass communication, contributing to an informed, engaged, and just society.

Mission

To provide comprehensive education and training in journalism, media, and communication, fostering critical thinking, creativity, and professional excellence.
To equip students with the knowledge and skills required for impactful storytelling across diverse media platforms.
To nurture ethical responsibility and promote a deep understanding of the media's role in society.
To encourage innovation, adaptability, and lifelong learning to meet the evolving demands of the media industry.

PEO, PO and PSO

Program Educational Objectives (PEO)

Program Outcomes (PO)

Program Specific Outcomes (PSO)

Program Educational Objectives (PEO)

PEO 1: Career Excellence in Media and Communication
Graduates will establish successful careers in various domains of journalism, media, public relations, and digital communication, leveraging their comprehensive knowledge of communication theories, multimedia skills, and strategic communication techniques. (Aligned with POs 1, 3, 5, 12; PSOs 1, 2)
PEO 2: Ethical and Socially Responsible Media Professionals
Graduates will demonstrate ethical judgment, social responsibility, and cultural sensitivity in their media practices, contributing to the creation of content that upholds journalistic integrity and promotes social awareness. (Aligned with POs 2, 4, 7, 11)
PEO 3: Lifelong Learners and Innovators in a Dynamic Media Landscape
Graduates will continuously adapt to the evolving media landscape, embracing lifelong learning, digital innovation, and entrepreneurial approaches to address emerging challenges in the field of journalism and mass communication. (Aligned with POs 6, 9, 10; PSOs 1, 2)

Program Outcomes (PO)

Disciplinary Knowledge
Demonstrate comprehensive knowledge of communication theories, media practices, and journalism principles, integrating both historical and contemporary perspectives.
Critical Thinking and Problem-Solving
Apply critical thinking and analytical skills to assess media content, address communication challenges, and solve complex problems in journalism and mass communication.
Effective Communication
Exhibit proficiency in written, oral, and visual communication across various formats, adapting content for diverse audiences and platforms, including print, digital, and broadcast media.
Ethical and Social Responsibility
Understand and uphold ethical standards, legal frameworks, and social responsibilities in journalism, ensuring integrity, fairness, and accountability in all media practices.
Digital and Technological Proficiency
Demonstrate the ability to use digital tools, multimedia technologies, and emerging platforms for content creation, media production, and distribution.
Research and Investigative Skills
Develop strong research methodologies and investigative journalism skills, including data collection, analysis, and reporting, to produce evidence-based stories and reports.
Global and Cross-Cultural Competence
Recognize and respect cultural diversity, applying global perspectives in media practices to engage audiences from varied cultural backgrounds.
Teamwork and Collaboration
Work effectively in teams, showcasing leadership, interpersonal communication, and collaborative skills in group projects, media production, and campaigns.
Lifelong Learning and Adaptability
Embrace lifelong learning, staying updated with advancements in media, communication technologies, and industry trends, while adapting to changing professional landscapes.
Project Management and Entrepreneurship
Apply principles of project management and entrepreneurial thinking to plan, execute, and evaluate media projects, campaigns, and innovative content strategies.
Social Impact and Community Engagement
Demonstrate a commitment to using media as a tool for positive social change, engaging with communities to address societal issues and promote inclusive narratives.
Professional and Career Readiness
Prepare for careers in journalism, public relations, advertising, digital marketing, and related fields through practical experience, internships, and a portfolio of work demonstrating industry competencies.

Program Specific Outcomes (PSO)

PSO 1: Specialization in Multimedia Journalism
Equip students with advanced skills in multimedia storytelling, including video production, podcasting, digital photography, and data visualization, enabling them to create compelling content across various digital platforms.
PSO 2: Expertise in Strategic Communication
Develop proficiency in strategic communication techniques, including public relations, corporate communication, and brand management, with a focus on crafting effective messages for diverse audiences to influence public perception and drive engagement.